Engaging 16,000 Users During Black Hat's Virtual Conference
“Black Hat is known for its rich content. It was vital for our brand that we replicate that experience online. It was also important to find a platform that was strong around attendee engagement. And just like Black Hat face-to-face events, high availability and security were also top priorities for us.”
Steve Wylie
General Manager, Black Hat Brand at Informa
Black Hat USA is an annual cybersecurity event that brings together people interested in information security including executives, hackers, security professionals, and more.
The Black Hat USA organizing team had challenges to overcome. We reassured them and delivered on our promises. Total security was the highest priority and we provided them with a reassuringly strong and secure platform.
Another challenge was running various different sessions concurrently. We ran the content-focused program without a hiccup and made it easy-to-use for attendees.
High networking and attendance rates were on the top of Black Hat's list. They had 16,000 active users, a high engagement and networking rate, along with feedback about an excellent user experience — which resulted in a great success.
16,000
active users
35,000+
discussions between users
13,000+
new contacts made
1,200+
video calls between attendees
The Challenges
🔒 Security
As the world's leading information security event, Black Hat had to ensure the safety of attendees and exhibitors.
🎞 Content-Focused
Finding one platform to deliver a variety of sessions types: tool presentations, sponsored sessions, briefing sessions, main stage, and more.
The Results
🪄 Different Programs, All at Once
Attendees had access to all four programs on one platform.
👩🏽💻 Video Calls and Matchmaking
Attendees could schedule video calls with exhibitors or vice versa, and enjoy face-to-face interactions, through the screen.
Watch a recap
“The Swapcard team did an excellent job with staying very attentive to our questions, and being responsive. Swapcard has been very flexible and agile, we’re very thankful for them being there as a partner and not just another vendor.”
Senior Manager, Event Operations & Services, Informa Tech
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